Governor’s Summit on Zero Emission Vehicles

On March 23, 2012 Governor Brown signed Executive Order B-16-2012 declaring that "California should encourage the development and success of zero-emission vehicles to protect the environment, stimulate the economic growth and improve the quality of life in the State." The Executive Order contains several milestones for state government to meet in order to promote Zero Emission Vehicles (ZEVs).
On September 28, 2012 the Governor’s Office will hold a summit entitled “California’s Roadmap to 1.5 Million Zero Emission Vehicles.”  This summit will provide a “roll up your sleeves” opportunity to align strategies and explore emerging ideas to build the ZEV market.  The agenda has been structured to achieve several specific goals:

  • Present a strategic assessment of the ZEV market in California and provide emerging feedback from current ZEV drivers.
  • Discuss specific collective action that governments, companies and other stakeholders can take to expand the market in the near future. 
  • Share our administration’s draft Action Plan to achieve the Governor’s Executive Order and seek feedback on how state government can help build the market. 
  • Highlight new, ground-breaking efforts that are helping to define the landscape for ZEVs.

*Due to space limitations, attendance will be invitation only.


Governor’s Office Summit on Zero Emission Vehicles

September 28, 2012, 9:00 am to 4:30 pm
CalEPA Headquarters, Sacramento


8:00-9:00 AM:  REGISTRATION (Second Floor Lobby)

9:00-10:45 AM:  PLENARY SESSION (Byron Sher Auditorium)

  • Welcome:  Matt Rodriquez, Secretary, California Environmental Protection Agency
  • View from the Governor’s Office:  Cliff Rechtschaffen, Senior Advisor to Governor Edmund G. Brown
  • Presentations and Discussion:  “Snapshot from the Road:  The State of ZEVs”
  • Moderator: Mary Nichols, Chairman, California Air Resources Board
    • Presentation 1: The State of the Industry
      How are EVs selling in California? What new ZEVs are coming to market in the near term?  What are ZEV projections for the next few years?  When do we expect fuel-cell vehicles to hit the market?  How much ZEV fueling infrastructure has been deployed and what is expected over the next few years?
      • Mark Duvall, Electric Power Research Institute (EPRI)

    • Presentation 2: What Drivers are Saying
      How are ZEV drivers using and refueling their vehicles?  What encouraged purchase? What does emerging consumer research say about our priorities for infrastructure requirements, incentives and other strategies to spur consumer adoption?
      • Tom Turrentine, University of California-Davis
    • Panel:  Reactions to presentation and other thoughts on the current landscape
      • Honorable Michael Cacciotti, Mayor of South Pasadena
      • Jay Friedland, Plug In America
      • Taz Harvey, Dealer Principal, Dublin Nissan, President, Dublin Honda & Mazda
      • Ed Kjaer, Southern California Edison
      • Jaycie Chitwood, Toyota
  • Overview of the State’s Action Plan to achieve the Governor’s Executive Order
      • Wade Crowfoot, Governor’s Office of Planning and Research


  • Making California Cities “PEV Ready”  (Byron Sher Auditorium)
    A key milestone in the Governor’s Executive order states that by 2015 “the State’s major metropolitan areas will be able to accommodate zero-emission vehicles, each with infrastructure plans and streamlined permitting.”  What’s required for cities to accommodate Plug-In Electric Vehicles (PEVs)?  How close are cities to being fully PEV ready?  What steps are most important to prioritize?  What are key challenges that cities face on this path?  How should state government be helping?
    David Almeida, California Center for Sustainable Energy
    Carla Peterman, Commissioner, California Energy Commission
  • Paving the way for fuel-cell vehicles  (Conference Room 550, Fifth Floor)
    Industry intelligence suggests that fuel-cell vehicles may be available for widespread purchase as early as 2015. What do we need to do in California to ensure that fuel-cell vehicles are a convenient, attractive option for consumers when these cars come to market?  What are the most important steps that government must take before 2015? How should state government be helping?
    Catherine Dunwoody, California Fuel Cell Partnership
    Dan Sperling, Board Member, California Air Resources Board
  • Building consumer demand for ZEVs  (Training Room 1, First Floor)
    Car companies are currently marketing their electric vehicles and charging companies are wooing drivers.  Industry groups have also developed campaigns to increase consumer awareness and understanding about ZEVs.  How do we get more drivers in the seats of ZEVs? What marketing strategies have been most successful to date?  How can other stakeholders besides car companies help build consumer awareness and demand?  What role can state and local governments play in this effort?
    Greg Haddow, San Diego Gas & Electric
    Eileen Tutt, California Electric Transportation Coalition (CalETC)

12:00-1:00 PM LUNCH  (Second Floor Lobby outside of Byron Sher Auditiorium)
Lunches will be available in the main foyer outside the Byron Sher Auditorium.  Please join us in the courtyard of the Cal EPA Building during lunch, where a variety of plug-in and fuel cell electric vehicles will be on display.   This showcase provides an opportunity to see and feel the latest zero emission vehicles driving on California's roads.


Next Frontiers of the ZEV Market  (Byron Sher Auditorium)
Press attention on zero emission vehicles has focused on cars like the Leaf and Volt, but electric and fuel cell vehicles are getting popular for other uses such as public transportation and freight movement.  Likewise, fueling options for ZEVs are expanding far beyond the typical home charging arrangement in a single family garage.  Are these new developments of limited impact?  Or are they “game changers” that can change and expand the landscape for ZEVs? What’s needed to help grow these sectors?
Moderator: Diane Wittenberg, California Plug-In Vehicle Collaborative

  • Military: Camron Gorguinpour, Department of Defense
  • Heavy duty trucks:  Ricky Hannah, EVI
  • Multi-Unit housing:  Richard Lowenthal, Coulomb Technologies
  • Workplace: Josh Mark, Fox Broadcasting Company
  • Public Transportation: Mikel Oglesby, SunLine Transit Agency
  • Rental cars: Greg Tabak, Enterprise Rent-A-Car


  • Growing green fleets  (Training Room 1, First Floor)
    Local and state government are  leading by example through  greening their own vehicle fleets, while major companies are investing in a new generation of ZEVs to meet their business needs.  How is the “business case” made for greening private and public fleets?  What barriers exist to more governments and companies greening their fleets? How should state government be helping?
    Jennifer Grutzius, California Department of General Services
    Steve Hansen, Frito Lay
  • ZEV manufacturing, investment and workforce development  (Byron Sher Auditorium)
    California represents a major share of the emerging ZEV market.  How can we leverage our market to maximize ZEV manufacturing in California?  How can we attract ZEV manufacturers and suppliers to the state?  What help or information can state government offer to companies? What do we need to do to ensure that trained workers are available and prepared for these jobs?
    Ken Alex, Governor’s Senior Advisor
    Paul Beach, Quallion
  • Developing a ZEV-friendly energy network  (Coastal Hearing Room, Second Floor)
    State laws and policies will determine how smoothly electric vehicles integrate into the state’s energy network and how fuel-cell vehicles integrate into transportation fueling infrastructure. What state policies are needed in the coming months and years to ensure that ZEVs integrate into these networks?  What other stakeholders must be at the table to ensure we get it right?
    Steve Berberich, California Independent System Operator
    Nancy Ryan, California Public Utilities Commission


  • Panel:  Bringing it all together  (Byron Sher Auditorium)
    What are key “take-aways” from the summit?  New ideas?  Emerging areas of consensus?  What other state actions are needed in the Brown Administration’s draft action plan?  How can stakeholders work together in the coming months toward the common goal of ZEV expansion?
    Moderator:  Anthony Eggert, University of California-Davis
    Panelists:  (One Moderator from each of the day’s break-out sessions)
    • Carla Peterman, Commissioner, California Energy Commission
    • Catherine Dunwoody, California Fuel Cell Partnership
    • Greg Haddow, San Diego Gas & Electric
    • Steve Hansen, Frito Lay
    • Paul Beach, Quallion
    • Steve Berberich, California Independent System Operator
  • Closing Thoughts:  Cliff Rechtschaffen, Senior Advisor to Governor Edmund G. Brown

 4:30 PM:  ADJOURN